Channeling Your Inner CEO: How to Employ Business Best Practices to Your Music Career with Amy Black and Ralph Jaccodine

Starts: 11/03/2012
Saturday 1PM - 3PM
1 Session
View all classes
$25 / 20

Special deal just added -- only $25 nonmembers / $20 members for this exciting workshop!


As independent artists, we are living in a time where there is much opportunity, but with that opportunity comes a real challenge: to succeed you have to cultivate more than your artistry -- you have to cultivate your business skills and know how. The most successful indie artists are those who understand that they are the CEOs of their own small businesses. This doesn't mean being a business wiz, and it doesn't mean you are a business person before you're an artist, but it does mean you are someone who knows of the basics of business and how they apply to building a career in music. It does mean being smart about the decisions you make about how you spend your money and how you grow your career.

In this session, these two experts will give you insights and tools to help you build and grow by employing some of the best practices of successful small businesses. They will address areas including:
• Setting and tracking measurable goals for your career - Answering the question, how do you measure success from year to year?
• Creating strategy to help you meet those goals - what are proven strategies that take careers to the next level and beyond?
• Becoming a smart marketer -- best uses of your time and money to promote yourself and your music
• Building a team -- learning how others can help you grow your career -- whether you are on a shoestring budget or have no budget at all
The Instructors:


Ralph Jaccodine
Ralph Jaccodine began his career in music promoting concerts in Allentown, Pa. and then as the concert director at the University of Notre Dame working with artists such as: Bruce Springsteen, Kiss, Rush, Hall and Oates, Kansas, Styx and the like. After running his own downtown Boston commercial real estate company for 12 years, he joined Mike Dreese, the co-founder of Newbury Comics, one of the nation's leading retail music chains, in starting Black Wolf Records, an independent record label.

In 1994 he started Ralph Jaccodine Management guiding the career of songwriter Ellis Paul, and then expanded the business working with several additional artists including: Martin Sexton, The Push Stars, Flynn, Antje Duvekot, The Adam Ezra Group, Johnny A, Works Progress Administration (Glen Phillips, Sean Watkins & Luke Bulla), Vinx (World Music/Sting's percussionist), Averi, Bang Camaro, Sam Baker, Peyton Tochterman, Rebecca Loebe, Susan Cattaneo, and Amy Black.

Ralph is the co-founder of the Boston Management Group, a professional organization started 15 years ago with Tim Collins, the longtime manager of Aerosmith. He is on the board of directors of Club Passim, on the advisory board of Ernie Boch Jr's 'Music Drives Us Foundation'. He is a frequent speaker at industry events such as SXSW, CMJ, The American Music Conference and NEMO/Boston Music Awards conventions as well as speaking at: The Berklee College of Music, Northeastern University, Harvard University, Passim School of Music and the Boston Conservatory of Music.
Learn more about Ralph and his artists at


Amy Black
Amy Black is a Boston singer/songwriter with storytelling and Southern tradition in her blood. In record time, she’s become one of the most sought after acts in New England, sharing stages with Chris Isaak,The Courtyard Hounds, Suzy Boggus and Rodney Crowell and her WUMB Member Concert was filmed and made available on Comcast to over one million households. The Boston Herald wrote that her "stunning debut" of original music brims with "beautifully imagined sound and soul." In addition to being a musician, Amy is a professional marketer with more than 15 years of experience in the non-profit and high tech sectors. She is currently the Vice President of Marketing for the Mass Technology Leadership Council, the state's largest business association dedicated to technology innovation. She has a degree in Communications from Northeastern University.

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$25 / 20
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